PARKYD DIGITAL

SEO & PPC are different aspects of digital marketing and both have the potential to bring you an increased number of buyers. If you are not sure whether you need SEO marketing or PPC for your business, make sure you read this whole article. In this article, we’ve discussed which one between SEO & PPC is the right aspect for your business.

What is SEO?

SEO or Search Engine Optimization means optimizing your website in such a way that the search engine ranks it on the top of the page.

The factors that are involved in Search Engine Optimization are:

1)    Research of Keywords.

2)    Article formation based on keywords.

3)    Link building for improving the authority of your domain.

What is PPC?

PPC or Pay Per Click is a digital marketing model in which whenever their ads get clicked, advertisers pay a fee to search engines.

The factors that are involved in Pay Per Click are:

1)    Being up to date with the latest trends of PPC.

2)    Improving the Click Through Rate (CTR).

3)    The Costing factor as the click price could be very expensive sometimes.

Which one is better?

Both SEO marketing & PPC are good in their own ways.

PPC is fit for short-term benefits. By running ads to be on the top of the page, you will be getting more leads, more engagement, & most importantly more customers (only if you run your PPC campaign correctly).

SEO on the other hand is fit for long-term benefits. It is evident that SEO takes time. It will take months for your website to be ranked on the top & sometimes it takes even more than a year.

SEO is about website optimization for the experience of the user by building a trustworthy educational blog that specifies to the search engine that you are a genuine source of information. And once your blog gets established & the search engine starts considering it as a reputable information source. Then be assured, it is not going anywhere in the down soon. It will remain on the top as long as you will be consistent with it.

To know more about SEO & PPC’s differences, visit here.

Which one of them is the right aspect for your business?

It is impossible to give a relevant answer to this question without knowing about your business goals. In order to get optimal results, you need to perform both. We suggest that as a business person you should invest your time & energy in both of them.

We suggest you start your online marketing journey by investing in Search Engine Optimization & use Pay Per Click for promoting the produced content. By strategizing your marketing plan this way you will accomplish both your short-term and long-term goals.

To get more information on how you can acquire more leads & get more sales using Pay Per Click and SEO Marketing, contact us here.

The majority of salesmen in the world spend most of their time in finding prospects, doing the tasks of administration, and very little time in really closing the leads. According to research conducted by Forbes, it is estimated that more than 60% of the salesmen spend their precious time doing activities that do not generate any revenue at all. Thanks to sales automation marketing tools that are helping salesmen to spend more time in closing deals and generating revenue. In this article, we’ll inform you about the 5 best sales automation marketing tools to help you automate your sales process.

What is Sales Automation?

Most people consider sales automation tools the same as internet marketing tools but they aren’t the same. Sales automation tools will help you in automating the whole process of sales.

Sales automation marketing tools have the potential to make your salesman more efficient, thus closing more deals by automating a bunch of tasks like contact management, team management, lead nurturing, & meeting schedules.

5 Best Sales Automation Marketing Tools to Try Today

Hubspot

Hubspot is arguably the best Sales Automation Marketing Tool to purchase. It is built while keeping the modern busy world in mind.

The key features of Hubspot are:

1)    It will help you send the subscribers a personalized email along with the followed sequence so that the subscribers will get that personal touch.

2)    It generates an automated data entry of contacts & history of engagement.

Calendly

Calendly is one of the best Sales Automation Marketing Tools available in the marketplace today. This software is specialized in scheduling automated meetings, allowing you to spend not a lot of time sending out meeting emails back & forth.

The key features of Calendly are:

1)    Calendly has a very simple-to-use interface. An interface that can easily be used even by a first-time user.

2)    Calendly is integrated with Google’s software, Microsoft’s software like Office 365 & Outlook as well as with CRM’s like Hubspot.

3)    Calendly software is completely optimized for all types of devices, making it somewhat similar to use in any device.

Pega Sales

Pega Sales is a dominant Sales Automation Marketing Tool that can help you boost up your revenue & to accelerate your cycle of sales.

The key features of Pega Sales are:

1)    Pega Sales does a very important job that if it wasn’t there for Pega Sales, it would have cost salespeople a heavy load of time i.e.generating personalized deals for prospects.

2)    It identifies & notifies you of all the cross-sells & upsells that are possible which helps tremendously in increasing the business revenue.

Yesware

Yesware makes tasks like presentation tracking & attachment tracking feasibly accessible to salespeople. Thus, saving their time & getting their performance improved.

The key features of Yesware are:

1)    Yesware gets installed & integrated within a minute.

2)    It schedules meetings in the most efficient way.

Creatio

Creatio accelerates the process of your sales & marketing through several automated functions.

The key features of Creatio are:

1)    Meeting schedules, sales forecasting, & lead management are all automated.

2)    Sales reports & generated revenue are automated too.

If interested in knowing more about digital marketing & its uses, visit our website here.

*Search engine optimization is an organic marketing channel, essential for every business. Here are 5 SEO strategies for those operating on a tight budget!

SEO OPTIMIZATION*

Search engine optimization (SEO) is one of the few remaining organic marketing channels, making it an essential implement for every business. In a time when it is becoming progressively more difficult to obtain recognition online and even harder to stay visible, search engine optimization techniques provide businesses with the assurance of organic growth and a strong return on investment. However, most business owners and marketers consider SEO strategies expensive and when limited by a tight budget, they choose to employ other marketing techniques.

 

Despite this, search engine optimization is much more cost-effective than other forms of marketing in the long run. While the initial investment of time, resources and agency costs may seem high, well-planned SEO strategies are able to divert organic traffic to the website or page on a consistent basis! Nevertheless, here are 5 pivotal SEO strategies for small businesses operating on a tight budget - ** 1. Invest In Local SEO:** Local search engine optimization is the practice of optimizing one’s website for local relevant searches to boost its visibility and drive targeted traffic to it organically. Research indicates that about 46% of all Google searches feature a local intent and keeping this in mind, investing in local SEO is an absolute must for businesses. One of the easiest and most rewarding ways to boost quality lead generation through local SEO is by getting one’s business registered on Google My Business (GMB) and meticulously updating all the details (including address, business hours, photos, contact details, etc). A verified GMB listing is a sure shot way to optimize, manage and boost a business’s online presence. Apart from this, businesses should get themselves registered on local online directories and enhance their digital presence across all platforms with positive ratings and reviews from past customers to engender customer loyalty and establish a strong market presence. To learn about 7 mistakes to avoid while performing local SEO, read this.

2. Target Long-Tail Keywords: Next, it is important to have a strategic and detailed keyword strategy in place, customized for the business. An effective search engine optimization technique for small businesses is to target long-tail keywords from their industry. Long-tail keywords, as opposed to generic competitive keywords, are greater in word-count and are extremely specific to a consumer’s requirement. For example, in the case of an SEO agency based in Toronto, a generic keyword to target would be ‘local SEO agency’, while a long-tail keyword to target would be ‘local SEO agency in Toronto’. These generally have lower competition and hence are easier to rank for, resulting in substantially higher conversion rates! Therefore, integrated carefully, these keywords could be the means to generate qualified leads for a business on a consistent basis, thereby fostering profitable customer acquisition. Some of the leading tools for search engine optimization keyword research include SEMrush, Ahrefs, Moz and Ubersuggest. SEO PARKYD DIGITAL 3.Master Keyword Placement: Another significant aspect of SEO is keyword placement. While simply using the right set of keywords pertaining to one’s industry is not enough, it is the right integration of these targeted keywords that will yield exceptional results in terms of organic traffic, lead generation and conversions. In order to optimize the website for SERPs, be sure to create quality content and incorporate the keywords within page titles, meta descriptions, URLs, subheadings, first paragraphs of write-ups and the body text. Having said that, ensure that the keywords fit seamlessly in the context and the overall content flow because keyword stuffing – the process of adding keywords without any context, will affect the website ranking negatively. To learn how to generate content ideas for your business using Google Analytics, read this.

4. Get Quality Backlinks: 52% of digital marketers say that link building and brand mentions directly impact organic search rankings, making it a valuable SEO strategy. Inbound links from sources that display high authority like news or media websites or even well-ranking websites from an industry niche convince Google’s algorithm that the website is relevant to one’s industry, trustworthy and thereby deserving of ranking higher in the SERPs. Small businesses can even register themselves with online directories, write guest blogs (specific to their industry) and promote their content extensively in order to earn relevant and quality backlinks to their webpages.

5. Optimize For Mobile Devices: Last but not least. optimizing one’s website for mobile devices is of paramount importance. Research shows that 52% of customers are less likely to engage with a company because of bad mobile experiences and thus, investing in technical and mobile SEO is imperative for every business! This essentially involves working on improving site speed, enhancing site accessibility, making use of schema markups and optimizing the website for mobile responsiveness. All in all, it can improve the website ranking to a great extent and lead to a substantial boost in ROI as well.

For further support to grow your business, our team at Parkyd Digital is available and happy to help you. We are a B2B digital marketing agency focused on delivering cost-effective, innovative, strategic solutions that align with your sales and marketing goals.

You can get in touch with us here.