PARKYD DIGITAL

SEO & PPC are different aspects of digital marketing and both have the potential to bring you an increased number of buyers. If you are not sure whether you need SEO marketing or PPC for your business, make sure you read this whole article. In this article, we’ve discussed which one between SEO & PPC is the right aspect for your business.

What is SEO?

SEO or Search Engine Optimization means optimizing your website in such a way that the search engine ranks it on the top of the page.

The factors that are involved in Search Engine Optimization are:

1)    Research of Keywords.

2)    Article formation based on keywords.

3)    Link building for improving the authority of your domain.

What is PPC?

PPC or Pay Per Click is a digital marketing model in which whenever their ads get clicked, advertisers pay a fee to search engines.

The factors that are involved in Pay Per Click are:

1)    Being up to date with the latest trends of PPC.

2)    Improving the Click Through Rate (CTR).

3)    The Costing factor as the click price could be very expensive sometimes.

Which one is better?

Both SEO marketing & PPC are good in their own ways.

PPC is fit for short-term benefits. By running ads to be on the top of the page, you will be getting more leads, more engagement, & most importantly more customers (only if you run your PPC campaign correctly).

SEO on the other hand is fit for long-term benefits. It is evident that SEO takes time. It will take months for your website to be ranked on the top & sometimes it takes even more than a year.

SEO is about website optimization for the experience of the user by building a trustworthy educational blog that specifies to the search engine that you are a genuine source of information. And once your blog gets established & the search engine starts considering it as a reputable information source. Then be assured, it is not going anywhere in the down soon. It will remain on the top as long as you will be consistent with it.

To know more about SEO & PPC’s differences, visit here.

Which one of them is the right aspect for your business?

It is impossible to give a relevant answer to this question without knowing about your business goals. In order to get optimal results, you need to perform both. We suggest that as a business person you should invest your time & energy in both of them.

We suggest you start your online marketing journey by investing in Search Engine Optimization & use Pay Per Click for promoting the produced content. By strategizing your marketing plan this way you will accomplish both your short-term and long-term goals.

To get more information on how you can acquire more leads & get more sales using Pay Per Click and SEO Marketing, contact us here.